Ajit DixitProduct & AI
A first-of-its-kind GenAI sales assistant
Took a native Generative AI “Next Best Action” tool from idea to field deployment, turning company data into mobile insights for sales consultants.
native GenAI product launched
field sales users at launch
model outputs refined for ethics review
cross-functional working sessions
The context
Southern Glazer's distributes 100+ premium wine and spirits brands. The company had set an enterprise goal of Digital Transparency with Suppliers, and sales teams were working against challenging targets.
The challenge
Turn the company's data into clear, mobile-ready recommendations — a “next best action” — that a sales consultant could use in the field, and do it with a brand-new Generative AI capability that had never been deployed in this way.
What I did
Aligned the business on an MVP
Led 10+ cross-functional meetings with the Strategy, AI and Brand Management teams to work through the sales target challenges and define a conceptual Minimally Viable Product.
Designed, built and shipped the tool
Took the native Gen AI Next Best Action tool from design through development and deployment — the first of its kind at the company.
Built a feedback loop into the product
Created a Microsoft Power Apps mobile application so end users could give feedback that was used to train the Gen AI model.
Kept the AI responsible
Reviewed and refined 15+ Gen AI model output files to meet ethical requirements before anything reached Sales Consultants in the field.
Results
- Deployed to 20+ end users in a dedicated sales division
- Enhanced high-volume brand presence across one client's high-impact universe of accounts